Polestar Teases Made-In-America 3 Electric SUV

Polestar, the eco-performance brand spun out of Volvo and owned by Geely, is forming a beachhead in the U.S. And not just with imported vehicles like the (now discontinued) Polestar 1 and the (currently in production, with new upcoming variants) Polestar 2, but now with a manufacturing footprint and an upcoming EV. The Polestar 3 SUV will be built in Volvo’s Ridgeville, South Carolina factory, the company announced today.

You can see the 3 hiding under a form-revealing, semi-translucent sheet—revealing a rakish roofline and sharp, aggressive nose, but frustratingly not much else. Polestar calls it an “aerodynamic electric performance SUV,” which hints at a high-riding but car-like crossover. Think Ford Mustang Mach-E or Tesla Model Y, but with the sleek and ultra-modern Scandinavian style that has come to define Polestar.











What it is not is a production version of the Precept Concept, which was more definitively a car and will probably go into production later as, we think, the Polestar 4. The Polestar 3 will likely crib some lines and stylistic details from the Precept, since that concept is a self-declared “vision of the brand’s future” as the brand tries to define itself in relation to better-known Volvo.

The South Carolina plant currently builds the S60 and will build the next-generation XC90 in the near future. The upcoming XC90 will utilize Volvo’s Scalable Product Architecture 2 platform, which supports fully electric powertrains. That’s the platform that underpins the Polestar 3, hence the rational decision to put its production line next to its XC90 sibling.

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We probably don’t have to tell you that a crossover SUV is going to be of extreme importance given the demand here in the U.S., even if Polestar is an emerging player and the brand—and EVs in general—are a niche segment. That’s changing as more automakers turn from small compliance EVs—basically, low-cost economy cars converted to electric power—to those aimed at a general audience, with the range, form factor, and styling to compete with consumer SUVs on a level playing field. We’ll be keen to see how the Polestar 3 looks (and is priced)—and how the fact that it’s built in America might influence potential buyers. Production should start sometime in 2022.

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